MicroStrategy, one of the world’s leading AI+BI software companies, has now changed its branding to Strategy in one of the core moves to magnify its association with Bitcoin. The company has dropped a new name, and a change in the brand’s logo, in the latest attempt to move in line with the market expectations. The new branding encompasses Bitcoin’s core elements as well as the vision to lead the global markets in tandem and in close conjunction with Bitcoin. Will Strategy be able to conquer a new stock price mark now that it’s headed toward a new direction? Let’s find out.
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MicroStrategy Is Now “Strategy”: What Is This New Update All About?
In the latest press release, MicroStrategy has rebranded its company, announcing “Strategy” as the leading company name. The new brand name reflects the company’s rising inclination towards adopting Bitcoin as its pivotal fuel force while emanating the firm’s appeal as one of the leading Bitcoin treasury companies in the world.
New ₿rand, Same Strategy pic.twitter.com/r1LD5FdEjJ
— Michael Saylor⚡️ (@saylor) February 5, 2025
“Strategy is the world’s first and largest Bitcoin treasury company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized “B,” signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.”
In line with this announcement, the firm was quick to release the Q4 data that outline significant milestones that the firm has achieved in the fourth quarter of 2024.
“The fourth quarter of 2024 marked our largest-ever increase in quarterly bitcoin holdings. Culminating in the acquisition of 218,887 bitcoins acquired for $20.5 billion since the end of Q3. We carried this strong momentum forward into Q1. Raising an additional $584 million through the launch. And upsize of the inaugural STRK convertible preferred offering, which was supported by both institutional and retail investors.”
That being said, Bitcoin is pivotally driving the company, helping it aim for the higher price pedestals. Bernstein had earlier shared its forecast for MSTR, adding that it may hit $600. The firm also issued an “outperform” rating for MSTR back in November 2024.
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The Stock Prediction for 2025
Per TipRanks, MSTR is aiming for a high price target of $650, which it can achieve in the next 12 months.
“The average price target for Microstrategy Inc. is $557.50. This is based on 9 Wall Street analysts 12-month price targets, issued in the past 3 months. The highest analyst price target is $650.00 and the lowest forecast is $510.00. The average price target represents a 65.58% increase from the current price of $336.7.”
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