As Amazon (AMZN)’s Prime Day event is underway, Walmart (WMT) is ramping up its efforts in e-commerce to compete with the former. Walmart has announced “Walmart Deals Week,” a six-day savings event (two days longer than Amazon’s Prime Day sales event). In the e-commerce sector, there are plenty of competitors, such as Costco and Target. However, the top two by far are Walmart and Amazon, and that gap could close during the massive sales week.
Walmart boosted its convenience and delivery with the addition of Walmart+ in 2020. In its fiscal 2025 report, Walmart brought in $121 billion in e-commerce sales, boosted by 8.3 billion items delivered the same or next day. Amazon beats that in comparison, with $247.03 billion in net sales for its online stores alone. While that gap remains wide, WMT hopes to close that gap in the coming years, and events like Walmart Deals Week could provide a boost.
“Amazon’s probably your first choice to search for stuff, but then you price compare,” Mizuho analyst David Bellinger says. “That could be hurting Amazon, as spending is reportedly down 14% in the first four hours of the first day.” Meanwhile, Walmart says its giving customers both online and in-store access provides more flexibility for shoppers and that its app and AI-powered website would allow customers to “find what they need faster.” While Amazon has been ramping up the AI efforts as well, Walmart’s new approach could give it a slight boost against Jeff Bezos’ e-commerce giant.
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“The top side here is that Walmart Plus subscription is far lower than Amazon Prime,” Yahoo Finance’s Brooke DiPalma says. “Also, they’re offering that half off right now. And so it could entice customers. That’s ultimately what Walmart wants here. They want to take the eyes away from Amazon.”
As Walmart Deals week begins, WMT stock is trading near the top of its 52-week range and above its 200-day simple moving average. YTD, Walmart is up 7.7%, actually beating out Amazon (AMZN), which is only up 1.2%. While Walmart beats Amazon on the 2025 stock market, it will take a big week to beat the e-commerce giant at its own game.
