Visa (V) announced a partnership this week with Fold, the leading Bitcoin rewards card provider, to bring BTC rewards card programs to the market. Visa is a leader digital payments market, whose stock has performed well in the last six months. In that period, V stock is up nearly 30%, a trend that will surely continue with this latest Bitcoin partnership.
According to a press release from Fold, the expanded agreement encompasses Fold’s flagship debit card program and upcoming credit card products. It leverages Visa’s shared services and incentives to enhance rewards offerings. “We believe Bitcoin is the next evolution of rewards, and this partnership with Visa strengthens our ability to deliver unmatched value to our users,” Will Reeves, CEO of Fold says.
This isn’t the first major partnership for Visa in 2025. Just a few short weeks ago, X (formerly Twitter) and Visa partnered to offer direct payment solutions through the social media app. The move brings X closer to the ultimate goal of making X an “everything app,” envisioned by owner Elon Musk. Specifically, the new deal will allow users to have access to direct payment options, introducing even greater integration potential into their everyday lives.
Also Read: Palantir (PLTR) Stock Up 25% After Q4 Earnings, AI Advancement
Visa to Add Bitcoin: How it May Improve V Stock
The global digital payments market is forecasted to grow to $36.75 trillion by 2029, at a CAGR of 15.7%. As the world embraces digital finance, this explosive growth presents massive opportunities for Visa Inc. One of these opportunities comes with Bitcoin, as the digital asset sector continues its dominant rise. In the United States, BTC and other cryptocurrencies are becoming more recognized on an institutional and federal level. With Donald Trump’s new administration being pro-crypto, the crypto industry may only get more attention. Now, Visa is looking to jump in and award its customers with the ability to pick up rewards involving BTC.
Recently recognized by Forbes as the #1 debit card for maximizing Bitcoin rewards, Fold’s innovative card programs have already transacted over $2.5B in volume. The program delivers more than $70 million in bitcoin to its customers – over 3x the value they would have earned with cashback rewards. Fold’s card programs exist within a robust personal finance ecosystem designed to blend traditional finance with the power of Bitcoin. Program features include seamless Bitcoin buys, early paycheck deposits, automatic round-ups on purchases to buy Bitcoin, and tools to manage and grow Bitcoin holdings with ease.
Also Read: Google, Nvidia, & Intel Face Chinese Probe as US Tensions Rise
The new partnership with Visa is poised to accelerate Fold’s growth by introducing new products, such as the upcoming Bitcoin rewards credit card. At press time, Visa is trading at 344.94, up 9% YTD. With Bitcoin’s increased popularity, this announcement could only mean good things for Visa stock going forward.
