Japanese automaker Toyota has announced an $88 million US investment to boost its hybrid vehicle output amid a growing tariff war. The company will spend $88 million at an engine factory in West Virginia to boost production of gas-electric hybrid vehicles in the US. The plant’s investment now sits at over $2 billion and reinforces long-term job security to its more than 2,000 team members.

“This investment is another example of Toyota’s ‘build where we sell’ philosophy and further proof of the company’s confidence in our team members,” said David Rosier, president of Toyota West Virginia. “Their willingness to embrace innovation and champion bold ideas continues to drive us forward, and we’re proud to play a pivotal role in providing customers with a variety of drivetrain options.”

President Donald Trump singled out Toyota in remarks he made when announcing planned tariffs earlier this month targeting Japan and dozens of other nations. However, since 2018, Toyota has invested $25 billion in American manufacturing and another $28.5 billion to support our growing network of domestic suppliers. The investments are now growing as tariffs continue to rise against exporters like Japan that provide resources for these companies.

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For much of April, the global economy has sought ways to deal with the United States’ new Liberation Day tariff plan. It announced the move to start the month, with nations facing increased import duties. The purpose of the policy is to balance trade, although tensions have escalated with countries like China threatening a trade war.

Multiple companies are expected to follow suit with similar investments to circumvent the tariff concerns. Also today, Switzerland-based pharmaceutical giant Roche announced a $50 billion investment plan in the US.

  • Toyota
  • US Tariffs