For the seventh straight month, Tesla experienced weaker sales across Europe, sending TSLA stock downward to end the week. Tesla stock tumbled in early trade on Friday following the news and the broader market sell-off stemming from President Trump’s trade wars. Upon the market’s closing, TSLA was down 4.25% in the past week and 25% year-to-date.
Registration data, a proxy for sales, was lower for key regions: France (down 27% to 1,307 units), the Netherlands (down 62% to 443), Denmark (down 52% to 336), and Sweden (down 86% to 163). Despite that, the Tesla Norway registrations rose 83.4% in July to 838 vehicles, according to data that was released by the Norwegian Road Federation. That one shining area wasn’t enough to sway investors, as is apparent by the stock trading in the red.
There are still signs that Tesla (TSLA) can be rescued from the recent stock skid. For one, the EV giant has signed a major deal worth $4.3 billion with South Korea’s LG Energy Solution (LGES) to supply rechargeable batteries. The deal helps Elon Musk’s automaker avoid concerns from importing the supply from tariff-hit countries in Asia. China mostly dominates the EV battery market, and the South Korean firm LGES barely has a presence in the US. The dominance is slowly being shifted away from China due to tariffs and trade wars. Manufacturers are finding it expensive to import goods from China as the tariffs are a premium. Therefore, Tesla has sidelined China for South Korea’s LG for the recent battery deal.
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Last month, Tesla CEO Elon Musk warned that Tesla was in for a “few rough quarters.” This paints a worrisome picture for the remainder of the year. However, some analysts will signal it as a buying opportunity for automaker investors. At press time, TSLA is trading in the middle of its 52-week range and below its 200-day simple moving average. The spread of the stock’s potential is incredibly wide, according to CNN analysts. While its median forecast over the next 12 months is a 7% gain to 325, CNN also cites risks of the stock dropping to $115.00. That would mark a 62% loss for investors who bought in now.
Investing in Tesla (TSLA) stock now is a high-risk, high-reward decision. How the company will navigate the hardships and come back at a time when tariffs will be known next quarter. Analysts are mixed but generally optimistic about Tesla’s growth potential, with high price targets from Morgan Stanley and Piper Sandler suggesting potential upside.