Tesla shares (TSLA) are down again following yet another string of underwhelming sales in Europe. TSLA stock is down 4% after data showing its sales results in Europe were still struggling. The European Automobile Manufacturers’ Association’s (ACEA) latest release of sales data for August reveals that Tesla sold 8,220 vehicles in the European Union, down 37% year over year.
The dip comes during a green streak for the EV manufacturer, which is up nearly 30% in the past month. Tesla has sold 133,857 cars in the EFTA so far this year, down 33% year over year. Rival BYD has sold 95,940, up 280%. Tesla has struggled to grow car sales in 2025, amid more competition, an aging product lineup, and fears that Elon Musk’s position in the Trump administration turned off some core Tesla buyers
The EU has been pushing back against Tesla, specifically Musk, in recent years because of this. The Tesla and SpaceX mastermind doesn’t have many fans in Europe, especially the UK, after his political comments and work earlier this year a part of Trump’s cabinet. Coming into Thursday trading, Tesla stock was up about 10% so far this year and up about 74% over the past 12 months.
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Despite the dip, Market analysts are still upping their price forecasts for Tesla (TSLA) stock near term. Piper Sandler analyst Alexander Potter hiked his price target to $500 from $400 following a visit to China, where the analyst claimed Chinese automakers looked to Tesla for AI and self-driving guidance. Potter noted increasing EV competition, but with respect to “real-world” artificial intelligence, Tesla is the leader, he says. “Bottom line: Tesla remains our top idea for investing in autonomous vehicles and robotics.”
Additionally, Baird market analyst Ben Kallo also recently upgraded TSLA shares to Buy from Hold. The analyst further raised his target to $548 from $320 a share. Overall, 47% of analysts covering the company rate shares Buy, according to FactSet.