Shares in Michael Saylor’s Strategy (MSTR) are booming on Monday, as the company’s unrealized Bitcoin profit has hit $30 billion. The Saylor-led business intelligence company is one of the largest institutional investors in the top cryptocurrency asset, and has thrown millions into investing in the coin over the last few years. The Bitcoin formula led by Saylor has attracted many companies to follow similar strategies, as well as investors to Strategy. At press time, MSTR shares are up over 200% in the past year and over 2,900% in the last five years.
The company has raised billions to fund more Bitcoin purchases in the last year alone. Since the start of 2025, Strategy has purchased over $43B in BTC. Most recently, Saylor’s company acquired 155 BTC for $18 million, with total holdings reaching 628,946 BTC. As a result, Strategy stock (MSTR) is up 3.9% on Monday.
Saylor took to X to reach out to shareholders and the wider crypto community about the latest Bitcoin purchase for just $18 million. He shared that the company has achieved a BTC Yield of 25% year-to-date (YTD). The Strategy Chair also revealed that Strategy has raised its Bitcoin stash to 628,946 BTC. These were acquired for $46.09 billion at $73,288 per Bitcoin. Now, the company sits on over $30.4B in unrealized profit based on current prices. At press time, BTC is trading at $119,000, up 4.3% in the last seven days.
Analysts remain bullish on the MSTR stock price due to the recent change in sentiment. On August 11, Mizuho Securities lifted the price target on MSTR stock to $586 from $563. The average price target for MSTR stock is $561, with Mark Palmer from Benchmark raising the price target from $650 to $705. Despite massive short positions on MSTR stock, its YTD return is higher than Bitcoin’s 30% YTD return. The two entities are closely tied due to Strategies major BTC purchases, so when one goes one direction, the other typically follows.
Bitcoin’s trading volume has increased by over 37% in the last 24 hours, indicating a significant rise in interest among traders. The surge in BTC price over the weekend might have also fueled optimism, triggering a surge in the MSTR stock price.
