Google’s Alphabet stock (NASDAQ: GOOG) is nearing its yearly high of $344 as it opened Thursday’s bell at $337. The surge in value came on the heels of the Alphabet earnings call, which is scheduled for April 29. Institutional clients have finished accumulating the equity by increasing their holdings before the revenue call. Now that GOOG is hovering around a high, not everyone is convinced it’s a buy. Caution has taken over Wall Street as the earnings call nears.

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Google Stock: Should You Invest in GOOG Today?

Goog;e Alphabet Stock GOOGL
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Google dominates the search and AI sector, with Gemini gaining larger popularity in 2026. The increase in users comes after Alphabet enabled the AI bot in the Chrome browser, allowing direct access to users. The move also helps in gaining extended revenue as many more users now interact with Gemini. Analysts are also expecting an upside due to the development that could boost Google stock next.

In addition, the Google Cloud has huge upside potential and is AI-driven, and is the fastest-growing major cloud computing service. Revenues have surged 48% year-over-year to $17.7 billion. It represents an annual run rate exceeding $70 billion and is expected to grow further. Google’s stock is the direct beneficiary of this growth if the numbers reflect in the revenues call.

GOOG, which saw a rally from $273 to $339 in three weeks, experienced a pullback to $330 this week. It rebounded again after the deal with Marvell Technologies (NASDAQ: MRVL), where it will build custom AI chips for Alphabet. The partnership with Google made Broadcom stock (NASDAQ: AVGO) enter muddy waters.

So, should you buy Google stock now or not? The answer to this is your risk appetite. Since the earnings call is less than a week away, the risk-to-reward ratio is high. If the $185 billion capex justifies the growth and upcoming revenues, GOOG is set for a rally. If the numbers disappoint, the tech titan is set for a crash. Only those who can stomach these risks should buy GOOG this week.

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  • Alphabet Earnings Call
  • GOOG
  • Google stock