Netflix (NFLX) has once again raised its subscription prices across all levels, the second time it has raised prices in the past 18 months. The plans were disclosed on Netflix’s help page on Thursday and are effective today. The ad-supported tier will rise by $1 per month to $8.99, with the standard plan rising by $2 per month to $19.99, and the premium plan will also rise by $2 per month to $26.99 per month.

“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members, we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” Netflix told Variety in a statement.

Additionally, the company also raised the cost of its “extra member” fee by $1, to $6.99 for ad-supported plans and $9.99 for ad-free plans. The platform has been significantly ramping up its content, not only in scripted entertainment, but in live events and sports, not to mention other areas like video podcasts and games. The company says it will spend more than $20 billion in its entertainment offering this year.

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Netflix last raised its prices in January 2025, when it increased its newest and fastest-growing tier, Standard with Ads, for the first time since it launched in 2022 at $6.99 a month. NFLX stock ended Thursday up 1% to $93, and is up over 10% in March.