One of the largest investment banks in the world is set to make major headway in the cryptocurrency sector. Indeed, JPMorgan is set to allow clients to buy Bitcoin, according to CEO Jamie Dimon. The decision marks a notable shift for the $4 trillion asset manager.
Yet, that shift has been building over the first several months of the year. Specifically, the bank had officially settled its first public transaction of tokenized treasuries just last week. Working alongside both Chainlink and Ondo Finance, the settlement was a massive step into blockchain technology that is indicative of a shifting sentiment for the bank.
JUST IN: $4 trillion asset manager JPMorgan to allow clients to buy Bitcoin, CEO Jamie Dimon says. pic.twitter.com/dDzL8mK3xf
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JPMorgan Allowing Clients to Buy Bitcoin, Jamie Dimon Confirms
The digital asset sector has been the subject of increased mainstream attention throughout the early parts of 2025. That has not shifted JPMorgan CEO Jamie Dimon’s perspective on the asset, however. At the start of the year, the executive went as far as to call the asset a “Ponzi scheme” with no real value.
His position will not impede the progress made by the investment bank he heads, it seems. Indeed, JPMorgan is set to allow its clients to buy Bitcoin, CEO Dimon confirmed. Specifically, the statement was made at the asset managers’ 2025 Investor Day event.
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Dimon’s anti-Bitcoin sentiment has been a continued position he has not moved off from. In March of last year, he was very clear in his stance regarding its acceptance and place in modern finance. Although he didn’t like it, he defends a person’s willingness to embrace it.
“I don’t know what Bitcoin itself is for, but I defend your right to smoke a cigarette. I’ll defend your right to buy Bitcoin. I won’t personally ever buy Bitcoin,” Dimon said. He has called the asset a “pet rock,” but is seemingly practicing what he preaches. Therefore, JPMorgan is set to allow its clients to purchase the asset that has returned to a six-figure price and is knocking on the door of a fresh all-time high in 2025.
