Jeff Bezos, the founder of Amazon is all set to offload 25 million AMZN shares under the 10b5-1 trading plan. The stocks are worth $4.8 billion and will be sold over the next two years, reported CNBC. Bezos had previously sold stocks worth $13.4 billion in 2024 under the prearranged trading plan “intended to satisfy Rule 10b5-1(c)” that ends on May 29, 2026.
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The planned sell-off was revealed in a regulatory filing report on Friday and after offloading the stocks, he will own less than 9% of the company’s e-commerce business. Even after this, Jeff Bezos still holds over $170 billion in Amazon shares on the overall $2 trillion company. Amazon stock closed Friday’s bell trading at the $190 mark and is down nearly 14% year-to-date.
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Amazon: How Will AMZN Stock React After Jeff Bezos Sells 25 Million Shares?

The sell-off will not happen immediately and in one go but will take over two years to complete the transaction. Therefore, not much volatility will be experienced as the dumping will occur at different transactions and timelines. The former Amazon CEO Jeff Bezos will still have a significant command over the company despite selling shares worth billions.
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However, leading stock market analytical firm Traders Union remains bearish on Amazon shares this month and it has nothing to do with Jeff Bezos’s $4.8 billion sell-off. According to the price prediction, AMZN could dip and trade somewhere between $$157 to $141 in May 2025. That’s a downturn of nearly 20% from its current price as tariffs eat up a portion of the company’s revenues.
Accumulating Amazon shares during the dips after Jeff Bezos dumps all his holdings could prove beneficial in the long term. The tech giant is racing ahead in the AI sector and aims to capture a larger portion of the market. Once when the AI dust settles, the company has a better chance of ramping up its revenue stream.