Coinbase (BASE) has introduced its first branded credit card in partnership with American Express, according to a Thursday announcement. Cardholders will be able to earn between 2% and 4% back in bitcoin, beginning this fall, and take advantage of experiences, protections, and other benefits that are offered alongside the American Express network.

“We see real potential in the combination of Coinbase and crypto with the powerful backing of American Express, and what the card offers is an excellent mix of what customers are looking for right now,” Will Stredwick of American Express global network services said at the Coinbase State of Crypto Summit in New York City. Investors have responded very well to the news. William Blair analyst Andrew Jeffrey said Wednesday that subscription revenue growth from the Coinbase One card “will be the reason long-term investors own the stock.”

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This is the first credit card launch for Coinbase, although it introduced a prepaid debit card in partnership with Visa in 2020. Coinbase’s crypto exchange for retail and institutional investors is its core business. However, the company has been building its subscription and services offering, comprised of stablecoins, staking, subscriptions like Coinbase One, and custody.

Furthermore, Coinbase says another perk that comes with the card are are no foreign transaction fees .” Users can also repay their balances with a linked bank account or crypto held on Coinbase,” the company said in an announcement. “Cardholders also get access to exclusive Amex Experiences™ and Offers.” Coinbase One users can sign up today for early access to the card’s registration.