Apple (AAPL) will release its Q3 Earnings report on July 31. The iPhone maker expects the June-end quarter’s (third-quarter fiscal 2025) revenues to grow in the low to mid-single digits on a year-over-year basis. The company expects the gross margin to be between 45.5% and 46.5%, including estimated tariff-impact worth $900 million. Currently, Apple stock is trading at $213 ahead of the report, up 6% in the past month.

Apple has struggled in 2025, with the company being hit hard by tariff threats during the Spring. Since the company shifted its production efforts from China to India despite US President Trump’s warnings, AAPL has slightly rebounded. Additionally, Apple Inc.’s valuation metrics have shown a steady decline over the past year, with the P/E ratio decreasing from 39.37x in Q4 2024 to 32.28x in Q3 2025, indicating a more attractive valuation for investors. Growth metrics, however, reveal mixed results; while revenue growth improved to 4.91% in Q1 2025, earnings and free cash flow growth remain negative, suggesting challenges in profit generation.

Should You Invest in AAPL Before Earnings Go Live?

Now, with earnings around the corner, investors are pondering whether to invest in the stock before the upcoming Q3 report sends a boom or bust effect. Apple could see a significant boost during its upcoming earnings thanks to its AI initiative. Apple’s AI push is expected to bring consumer-focused AI-enabled PCs into the market, thereby aiding its Mac shipments in the long run.

Also Read: Buy or Skip Tesla Stock in August 2025: What Could Happen to TSLA?

According to Zacks analysts, Apple stock (AAPL) is a hold, with the analysts not looking at the earnings report as a notable point of movement. Earlier this month, Bank of America analyst Wamsi Mohan wrote in his research piece to investors that Apple stock has upside potential in July 2025. He wrote that AAPL has a forward price-to-earnings ratio of around 26.5, which is below its five-year average of about 27.2. BofA sees this as a possible entry point for investors to accumulate the stock and hold on until it hits $235.

AAPL is trading in the middle of its 52-week range and below its 200-day simple moving average. CNN analysts are calling Apple stock a buy, forecasting a surge to as much as $275 in the next 12 months.