Amazon is popularly known to the world as an e-commerce giant. The firm has successfully pioneered the retail domain and is now aiming for the top market spot, despite the challenges and pressures that the market usually throws towards AMZN. However, despite its evergreen e-commerce labelling, Amazon is much more nuanced than that. The firm is offering a hidden detail, a service so potent that it could traverse through various market hurdles to help the firm take the top market spot. What makes Amazon a lucrative AI stock? Let’s find out.

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Amazon: The AI Mix That Could Help the Firm Score Billions

Amazon is known as the e-commerce giant worldwide. The firm is renowned for its impeccable market strategies, from offering profits from A to Z when it comes to offering broad-spectrum products. However, there’s more to Amazon than meets the eye.

Amazon Web Services, or AWS, is an Amazon discreet yet compelling service element that has been slowly transforming the way AMZN could perform in coming years. Per Motley Fool’s analysis on Amazon, the operating returns on AWS services have been higher than its seasoned e-commerce business, signaling a major perspective shift. This typically means that Amazon Web Services is delivering more profits to the firm than its e-commerce domain, as the firm continues to lend out cloud infrastructure to the AI domain, helping them accommodate the rising AI demand and needs.

This development is making Amazon an early competitor in the rising AI segment, helping the stock chart its independent yet prosperous price trajectory.

AMZN’s Future: Technical Analysis

Per TipRanks, Amazon is eyeing a high of $305, which it expects to achieve in the next 12 months.

“The average price target for Amazon is 251.44. This is based on 45 Wall Street analysts 12-month price targets, issued in the past 3 months. The highest analyst price target is $305.00, and the lowest forecast is $195.00. The average price target represents a 12.31% increase from the current price of $223.88. Amazon’s analyst rating consensus is a Strong Buy. This is based on the ratings of 45 Wall Street analysts.”

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