Shares in Michael Saylor’s Strategy (MSTR) are back up 10% after seeing a significant decline in the last month. While the stock’s 37% slump in June, MSTR is beginning July on the right foot as Bitcoin also ticked up 2% on Wednesday. The business intelligence company has directly linked its stock performance to that of Bitcoin in the last few years, becoming an industry leader in BTC investment.

Why is MSTR stock up on Wednesday?

Strategy (MSTR) stock climbed as much as 10% early Wednesday morning. Earlier this week, MicroStrategy announced it is raising $1.25 billion for capital actions that will include it potentially selling BTC. Bitcoin has been struggling and currently sits just below $60,000. The company’s new framework allows monetization of Bitcoin holdings, yet it faces market volatility as Bitcoin prices remain under pressure.

Under the Bitcoin Monetization program, Strategy may sell up to $1.25 billion worth of its current Bitcoin stash. The company said any Bitcoin sales would be made “from time to time” depending on market conditions, capital needs, and other strategic considerations. Amid mounting pressure on the king cryptocurrency’s decline in 2026, there is plenty of concern within Strategy about its massive stockpile. The new Bitcoin strategy gives the company broader powers to sell the cryptocurrency, buy back securities, and preserve liquidity.

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Despite price target cuts, analysts maintain Buy ratings for Strategy (MSTR), viewing the current sell-off as cyclical rather than indicative of company-specific issues. Based on 13 Wall Street analysts offering 12-month price targets for Strategy in the last 3 months. The average price target is $291.92 with a high forecast of $570.00 and a low forecast of $130.00. The average price target implies an upside of over 200% from current prices.