The SEC plans to allow crypto companies to launch products in the US without “burdensome” regulatory requirements, according to a statement released on Tuesday. SEC Chairman Paul Atkins is proposing a new “innovation exemption” to let crypto firms immediately launch products by the end of 2025. The move is the latest in a nearly year-long run of the SEC’s pro-crypto approach.

SEC: New Rules for Crypto Incoming

Chair Atkins also said on Tuesday that the agency would be working to write new rules for crypto in the coming months. The regulator will host a series of crypto roundtables to invite conversation with prominent voices in the digital asset industry, all to better the SEC’s understanding of crypto and its real-world capabilities. Several crypto firms and institutions are looking to launch crypto-related products and are already pending approval, including Tether, Bank of America, and Polymarket.

“We’re trying to give the marketplace some kind of stable platform upon which they can introduce their products,” Atkins said in the interview on the “Mornings with Maria” show on Fox Business. Atkins added he wanted to boost the number of initial public offerings in the US, saying there are half as many publicly traded companies as there were 30 years ago. Coining Trump’s famous phrase, “I want to make IPOs great again,” Atkins also said.

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The SEC Chairman’s announcement also comes on the heels of US lawmakers urging the regulator to implement US President Donald Trump’s executive order opening the $12.5 trillion 401k retirement market to crypto investments. Back in August, Trump signed his executive order permitting crypto to be featured as an option for 401 (k)’s. Atkins has signaled previously that this could feature in upcoming crypto law changes that the SEC tackles. Private allocation of crypto in 401k retirement plans will boost the digital assets market, making it turn bullish.