Shares in Netflix (NFLX) stock rose 4% Friday after the streaming giant announced a a 10-for-1 stock split. The split will take effect after the closing bell on Friday, Nov. 14, and make the $1,200 stock more accessible to smaller investors.

Netflix shareholders will receive nine new NFLX shares for every one they owned heading into the split. Their overall stake in the company won’t change because of it, but each share will subsequently be worth about 10% of its price before the split took effect. The company says the change is meant to “reset the market price of the Company’s common stock to a range that will be more accessible to employees who participate in the Company’s stock option program.”

Netflix’s Q3 2025 earnings revealed an unexpected tax hit that caught investors off guard. The streaming giant posted revenue of $11.51 billion, which met analyst expectations, but earnings per share of $5.87 fell short of the $6.97 estimate. The Netflix earnings miss was driven by a one-time charge rather than any real operational weakness in the business. Revenue growth came in at 17.2%, which demonstrated strong fundamentals. Therefore, the stock split may present the best possible time for investors to jump into the stock.

The latest Netflix (NFLX) stock split marks the company’s third split since its 2002 IPO. Netflix previously completed splits in 2015 and 2004 as its streaming business expanded. The streaming giant has been one of the strongest performers in the U.S. entertainment sector over the past two decades amongst stocks. Its growth has been supported by subscriber growth and rising revenue from its global streaming platform. Further, the introduction of live events has been a big plus for Netflix, bringing in more revenue from live viewership and new subscribers.