The cryptocurrency market may be poised to get a major increase in usage and adoption as Morgan Stanley is reportedly planning to offer crypto trading to its E-Trade clients. Indeed, the $1.3 trillion asset manager is planning to enable the functionality for its users over the next year, according to a Bloomberg report.
The move represents an increased push into the digital asset landscape. Moreover, although the project is still in the early development stages, the report notes that Morgan Stanley is exploring a number of high-profile partnerships. Specifically, they are seeking out crypto firms that would help power the new offering.
JUST IN: $1.3T asset manager Morgan Stanley to offer crypto trading to E-Trade clients.
— Watcher.Guru (@WatcherGuru) May 1, 2025
Also Read: Morgan Stanley Predicts S&P 500 Target: See Where the Index Stands
Morgan Stanley Preps Crypto Trading Offering for E-Trade Clients
The United States crypto sector has enjoyed a complete overhaul of its regulatory landscape this year. The return of US President Donald Trump has brought the first pro-crypto administration to the White House. Moreover, it has now seen a host of traditional finance firms set to embrace the asset class.
That is set to take place with Morgan Stanley, as they are reportedly planning to launch crypto trading for E-Trade clients. Indeed, the offering was under consideration by the $1.3 trillion asset manager in early January of this year. Now, those efforts are getting ever closer to actualizing.
Also Read: Wall Street CEOs are “Ready to go Bigger in Crypto:” Per CNBC
The bank already has notable exposure to the asset class. In August of last year, they disclosed more than $187 million worth of Bitcoin ETF holdings. Moreover, they had begun advising their high-profile clients to invest in the BTC investment vehicle for much of the last year.
The United States is expected to embrace a pro-crypto regulatory framework very soon. The reshaped US Securities and Exchange Commission (SEC) has sought to embrace the asset class like never before. Under new chair Paul Atkins, that direction has been firmly solidified.
