Mark Zuckerberg’s Meta Platforms (META) continues to put billions into AI development, announcing another $1.5B investment into data centers. Meta said on Wednesday it would invest $1.5 billion in a data center in Texas, which would be its 29th data center globally, and third in Texas.

Per Meta’s announcement, the data center in El Paso, TX is expected to come online in 2028, and can scale to a 1-gigawatt site – enough energy to power a city the size of San Francisco for a day. Meta has already invested over $10 billion in Texas and employs more than 2,500 people across the state, including the latest El Paso investment.

“The fastest gazelle finds their place, others follow, and Meta is the fastest gazelle in the industry, as far as I’m concerned,” Jon Barela, CEO of the Borderplex Alliance, a local economic development and policy advocacy group involved in facilitating the project, told Reuters. “We’ve had others look at the region, other data centers, and we expect there probably to be others that will want to follow.”

Meta Stock to Boom or Bust After Latest AI Investment?

Ahead of its Q3 2025 earnings report, analysts are projecting a profit of $6.74 per share for Meta in Q3 2025, reflecting an 11.8% increase year-over-year. The company continues to be highlighted among top picks in the AI sector, alongside significant momentum in its earnings projections. Additionally, Wall Street experts suggest that the budding momentum behind META stock heading into earnings season will continue into the end of the year, with price forecasts rising and analysts calling it a Strong Buy.

CEO Mark Zuckerberg has ushered in an AI-driven initiative that can be seen in the company’s recent spending. Many experts are mixed on whether to see this as a good or bad thing, but the overall AI expenditure in the earnings report will paint a better picture.

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Analysts generally have positive views on Meta, with price targets ranging from $635 to $915. Wolfe Research, a top performer in price target accuracy, suggests a price target close to current levels. Furthermore, analysts like Guggenheim and Citigroup are also optimistic with targets of $875 and $915 respectively.