Hong Kong engineering services company Reitar Logtech has announced a plan to acquire $1.5 billion worth of Bitcoin (BTC). Shares of Reitar Logtech Holdings Ltd rose 9% on Monday following the company’s announcement and SEC filing. The Bitcoin purchase, like other companies have done, is focused on strengthening Reitar Logtech’s treasury reserves and supporting global expansion.

Reitar Logtech to Invest in Bitcoin

Reitar Logtech Holdings Limited is a logistics solutions provider that focuses on integrating smart warehousing, supply chain optimization, and technology solutions worldwide. The company operates through two main segments: asset management and professional consultancy services, and construction management and engineering design services. The company went public in August 2024, and its shares are still down from their ATH of $8.26 seen in October last year.

“This strategic treasury diversification initiative underscores our commitment to maintaining a strong financial foundation while scaling our global logistics technology platform,” said John Chan, Chairman and Chief Executive Officer of Reitar Logtech Holdings. “By exploring Bitcoin treasury allocation, we aim to fortify our financial position while aligning with digital transformation trends in the supply chain industry. This potential initiative provides enhanced flexibility to pursue strategic acquisitions and expand into new markets.”

Also Read: Russia’s Largest Bank Sberbank Unveils Bitcoin-Tied Structured Bonds

Furthermore, the market’s positive reaction to Reitar Logtech’s Bitcoin strategy reveals the increasing acceptance of Bitcoin and other cryptocurrencies as a solid financial strategy. Investors in RITR stock appear optimistic about the potential for digital assets to provide financial stability and support the company’s growth.

Many companies have outlined similar strategies to improve long-term growth and boost their treasuries. Most notably, Strategy (MSTR) has become one of the largest institutional investors of Bitcoin, with its company value also rising exponentially over the last few years thanks to this plan. Companies have also resumed investing in Spot Bitcoin ETF offerings to expand their portfolios.