Crypto exchange giant Coinbase is mapping out key themes for Bitcoin and crypto in 2026.

The firm just released a new market outlook report examining regulatory progress, technology trends and where markets may be heading next year.

The report details a cautiously optimistic US economy driven by AI productivity gains, alongside a meaningful regulatory shift with laws like the GENIUS Act for stablecoins and CLARITY Act for market structure.

Coinbase notes the rapid rise of institutional adoption through spot ETFs and digital asset treasuries (DATs), with tokenized products gaining as eligible collateral.

The firm expects privacy demand to rise via zero-knowledge proofs, while AI intersects crypto in agentic payments.

As for Bitcoin’s four-year cycles, Coinbase analysts say it’s losing relevance amid institutional flows.

However, quantum threats that can be dealt with loom in the long term, prompting mitigation to post-quantum cryptography.

Coinbase also highlights incoming Ethereum eyes upgrades like Fusaka for scalability and Glamsterdam for efficiency, while Solana eyes a shift from memecoins to proprietary AMMs and RWAs.

As for stablecoins, Coinbase says the collective market cap could hit $1.2 trillion by 2028, disrupting payments.

Meanwhile, tokenization could hit $18 billion, led by Treasuries and private credit.