$725 billion asset manager Bernstein has urged investors to join in on the Bitcoin bull market that has stemmed from Donald Trump’s 2024 presidential election win. Indeed, the firm called on investors to add the leading crypto “as soon as possible,” as it continues to skyrocket in value.

This weekend, Bitcoin reached an all-time high price above $82,000. Moreover, that was the second time that the leading crypto has set record marks since Trump’s re-election win was first counted. Yet, there are many experts who predict that the token’s most recent surge was just the start for the asset.

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Bernstein Champions Bitcoin Investment: ‘Buy Everything You Can’

The year has certainly been a positive one for Bitcoin. With asset management firms like BlackRock and Fidelity issuing ETFs for the leading crypto, it has seen a flood of institutional investment interest. Yet, according to one asset manager, things will only get better. More importantly, the firm has assured that now is the time to buy in.

Bernstein recently urged investors to get exposure to Bitcoin amid the ongoing crypto market run brought on by Donald Trump’s 2024 election win. Indeed, they have called on those who have been hesitant about the industry to “invert their mental models” for their own good.

Also Read: Bitcoin Predicted to Reach $200,000 by 2025 Says Bernstein

“Don’t fight this.” Bernstein analyst Gautam Chhugani told clients Monday in a report from The Block. “Welcome to the crypto bull market—buy everything you can,” he added. Additionally, he called on those investors to add exposure to any crypto asset “as soon as possible,” amid its recent performance.

There are experts who predict that Bitcoin could reach a $100,000 price point before Trump is even inaugurated. His election will be one of the most significant developments in the history of the industry. Indeed, he has become the first-ever pro-crypto candidate to take up the Oval Office. Moreover, that is a fact that is certainly begetting the value of the market.