Apple stock actually dropped 1.5% on Tuesday after the company held its “Awe Dropping” event, where they unveiled the iPhone 17 lineup. The Apple stock price today reflected investor disappointment since the new devices were seen as incremental upgrades rather than revolutionary breakthroughs. AAPL stock news today has been focused on concerns that the iPhone 17 launch didn’t deliver the innovation that was needed to drive significant upgrade cycles, and this is happening right now when competition in the smartphone market is getting more intense.

Apple stock chart showing 1.48% decline to $234.35
Apple stock chart showing 1.48% decline to $234.35 – Source: Google Finance

Apple Stock Price Today And AAPL News After iPhone Launch

iPhone 17 in multiple color options displayed in a fan arrangement
iPhone 17 in multiple color options displayed in a fan arrangement – Source: Apple

The market reaction was actually pretty swift as Apple stock got pushed down to $234.35. Wall Street analysts have been expressing skepticism about the new lineup’s ability to drive meaningful sales growth, along with Apple stock facing pressure from innovation concerns that have been building up.

Official Apple newsroom announcement for iPhone 17 debut
Official Apple newsroom announcement for iPhone 17 debut – Source: Apple

Analyst Reactions Drive Apple Stock Lower

UBS analyst David Vogt has maintained his cautious stance on Apple stock performance, and he’s been pretty clear about his concerns.

Vogt stated:

“The thinner design of the iPhone 17 Air is new but unlikely to significantly boost sales or shift consumer behaviour.”

Jefferies analyst Edison Lee also remained cautious about Apple stock prospects, actually lifting his price target slightly to $205.82 but still keeping a Hold rating.

Lee pointed to:

“Market saturation, rising AI-related costs, and slow innovation as ongoing concerns, while saying there were no clear indicators of robust demand.”

Innovation Gap Weighs on AAPL Stock

Apple 17 Air launch presenting apps
Source: CNBC

Melissa Otto from Visible Alpha characterized how the event impacted Apple stock sentiment, and her take was pretty telling.

Otto stated:

“Outside of translation and gaming, AI wasn’t emphasized. It felt like an iteration.”

The iPhone 17 Air, which measures just 5.5mm thick, actually became the thinnest iPhone that’s ever been produced. It features a 6.6-inch screen along with the A19 Pro chip. However, investors viewed these improvements as evolutionary rather than revolutionary, which contributed to AAPL stock weakness that we’re seeing right now.

Also Read: Apple (AAPL) Event 2025: New iPhone, AirPods, Watch Unveiled

Competitive Pressure Mounts

Side-by-side comparison of different iPhone 17 models in various colors
Side-by-side comparison of different iPhone 17 models in various colors – Apple

Wedbush analysts did highlight some potential positives for AAPL stock, projecting price hikes of $50 to $100 on Pro models. However, they noted that Apple now makes most iPhones sold in the US in India, and this could actually create a $1 billion headwind in the September quarter.

Jim Cramer suggested the Air model might drive some upgrades, even though analysts had mixed reactions overall.

Cramer stated:

“The Air is exciting enough to get some people in older model phones to buy a new device.”

The Apple stock decline reflects broader concerns about the company’s AI strategy. With Apple delaying meaningful Siri upgrades until spring 2026, Apple stock faces continued pressure until the company delivers more compelling AI features that can actually drive substantial upgrade cycles.

Also Read: Apple (AAPL) Stock Gets Forecast Upgrade Before iPhone Season