Apple’s dominance in the tech sector is unmovable despite receiving competition from global brands for the top spot. AAPL has delivered top returns for a decade despite hardships in the markets. Investors who stay on for the long term have gained top profits as AAPL has been on an uphill for over a decade. The tech giant takes a large share of the market with consumers feeling a sense of accomplishment in buying their products. So will the Apple iPhone 17 make or break the stock in 2025? Let’s find out!

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How AAPL Performed After Previous iPhone Launches?

1. When iPhone 14 was released in September 2022, AAPL saw a modest gain of 0.7% but outpaced the S&P 500’s 0.2% move.
   2. During the iPhone 15 launch in September 2023, it fell 6% on launch day due to increased competition from China’s Huawei. The geopolitical conflict between Israel and Palestine in October 2023 made things worse for the markets.
   3. In September 2024 during the iPhone 16 launch, AAPL spiked nearly 1% as it equipped with the latest AI technology.
   Therefore, Apple stock is a bag of mixed signals, and the iPhone 17 launch in September 2025 could also indicate the same.

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What’s New in the Upcoming Phone?

While the tech giant has not officially announced the features, the latest leaks and rumors have pointed toward battery upgrades, AI chips, satellite tech, and new vapor-chamber cooling. The rumored features have mostly come from insider leaks through MacRumors and Bloomberg. These innovations, if true, had the potential to impact Apple stock after the iPhone 17 launch.

Analyst Ratings and Price Targets

JP Morgan has predicted that Apple stock could reach $245 in 2025 after the iPhone 17 launch. It had first forecasted a price of $270 but trimmed the prediction to $245 due to tariffs and trade wars. AAPL is now at the $198 mark and has the potential to rise by 24% by the end of the year. This puts the stock in the ‘buy’ category as it could generate profits in the next six months.

Final Verdict: Apple Stock: Buy or Sell Before iPhone 17?

It is recommended to buy Apple stock before the iPhone 17 launch in September 2025. AAPL is below the $200 level and now could be the best time to accumulate the asset. Holding on to it for the next 12 to 18 months or more could prove beneficial as it generates bigger profits in the long-term scenario.