Amazon stock (NASDAQ: AMZN) opened Friday’s trading session at $242 and is aiming to climb above the $250 mark. The e-commerce giant has spiked close to 7% in the last five days, prompting traders to take an entry position. On the heels of the brief upsurge, institutional brokerage firm Monness has maintained its buy rating for AMZN.

Brian White, the stock analyst at Monness, has increased the price target for Amazon stock to $315. The increase in AMZN’s prediction comes after the previous price forecast of $242 met the target on Thursday. The next estimate for the e-commerce giant is placed above $300, with a double-digit uptick.

According to the price prediction, Amazon stock is expected to surge approximately 30% from its current price of $242. That’s stellar gains at a time when Wall Street is concerned about the company’s AI capex. A 30% uptick would turn an investment of $1,000 into $1,300 if the price prediction turns out to be accurate.

Also Read: After Seagate Crashed 10%, Bank of America Provides New Price Target

Why Monness Says Amazon Stock Will Reach $315

Monness analyst Brian White wrote in a note to clients on Wednesday (July 2, 2026) that Amazon’s multi-layered digital footprint and long-term valuation recovery will make its stock prospects climb above the $300 level and reach a target of $315. He reasoned that the company is heavily expanding its logistics network with warehouse automation and infrastructure projects.

The automation will lead to free cash flow, allowing the company to diversify the funds for AI and cloud play. He wrote that the true strength of Amazon lies in its unparalleled diversification across long-term projects. All of these are happening simultaneously, and Amazon stock below $250 is a highly attractive buy, he states. He stressed that profitability is only getting started, and traders who purchase AMZN now could reap the benefits next.