In an effort to keep the train rolling on its recent AI-driven initiatives, Amazon (AMZN) is investing $10 billion into new data centers in North Carolina. The investment in North Carolina will create 500 jobs in the state. “Generative AI is driving increased demand for advanced cloud infrastructure and compute power, and our investment will support the future of AI from AWS data centers in the Tar Heel State,” the company wrote in a blog post.

Amazon has already set aside up to $100 billion this year on capital expenditures, with the majority of the shares going to AI-related projects. The e-commerce juggernaut has become one of the premier stocks of the Magnificent 7. Not only has its core business continued to thrive, but it has firmly embraced its position as one of the most diversified tech companies in the world. A part of that diversification, as of late, is in artificial intelligence.

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According to Bank of America analysts, Amazon’s robotic capabilities have increased significantly since the acquisition of Kiva in 2012. Amazon launched its 12th-generation automated fulfillment center late last year. It has also introduced eight new robots, adding over 750,000 robot assists to its arsenal. In addition, the enhanced automation at Amazon fulfillment centers is the catalyst behind the company’s revenue growth of over 10.08% over the past 12 months. AI has been crucial in that avenue, and adding more data centers like these in North Carolina could make Amazon’s AI work even greater.

Furthermore, Amazon also said in January it would spend at least $11 billion in Georgia to build new data centers to support cloud computing and AI demand. Amazon CEO Andy Jassy has called generative AI a “once-in-a-lifetime type of business opportunity,” and the e-commerce giant has approached AI as such, not wasting the opportunities.