The Amazon stock $300 target looks increasingly realistic to a growing number of Wall Street analysts right now — not just a feel-good number for the bulls. The Amazon stock price target 2026 consensus sits somewhere between $285 and $360, and the Amazon stock forecast draws strength from AWS momentum, AI chip revenue, and also a rapidly expanding advertising business. At the time of writing, AMZN trades around $249, which means hitting the Amazon stock $300 target would require roughly a 20% move from here.

For a bit of historical context: the Amazon stock lowest price ever sat at around $0.07 right after the 1997 IPO, and the Amazon stock split history covers four splits in total, the most recent being a 20-for-1 in June 2022.

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What’s Driving the Amazon Stock $300 Target

Loop Capital and Roth Capital Both Reiterate Buy

On April 15, Loop Capital reiterated a “Buy” on AMZN with a $360 Amazon stock price target 2026, pointing to the Globalstar acquisition and AI chip revenue as the main catalysts for AWS growth. Some analysts on the more bullish end already view the Amazon stock $300 target as a floor rather than a ceiling at this point.

The case for the Amazon stock $300 target also got a boost from Roth Capital on April 14, which reiterated a “Buy” with a $285 price tag. In its research note, the firm stated:

“[The Globalstar acquisition] will not only meaningfully de-risk Amazon’s access to spectrum rights but also validate its ability to execute large-scale deployments.”

Roth also described the deal as capable of unlocking a “massive” opportunity at the intersection of connectivity and cloud services, though the firm flagged that Amazon now faces a capital-intensive “catch-up phase” carrying the highest execution risk it has seen in some time.

Barclays and the Broader Picture

Barclays reiterated its own Amazon stock $300 target with a matching $300 price tag, raising its 2027 AWS estimates on the back of Amazon’s OpenAI partnership. The bank projects AWS revenue growth of around 34% in Q3 2026 and flags AI inference workloads as a key tailwind — one of the cleaner arguments for why the Amazon stock $300 target looks achievable within the year.

TipRanks aggregates 45 Wall Street analyses into an average Amazon stock forecast of $284.65, with a high of $325 and a low of $175. Out of those 45 analysts, 42 recommend a buy, three suggest a hold, and not one has issued a sell — which tells you something about how Wall Street feels about the Amazon stock $300 target right now.

Amazon Stock Split History and All-time Low, In Brief

The Amazon stock split history covers four events: a 2-for-1 in June 1998, a 3-for-1 in January 1999, another 2-for-1 in September 1999, and the largest one — a 20-for-1 — in June 2022. A single share from before the 1998 split now represents 240 shares today.

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The Amazon stock lowest price ever, on a split-adjusted basis, clocked in at approximately $1.40 on May 22, 1997, just after the IPO. The unadjusted figure came in at around $0.07. Set that next to the current Amazon stock $300 target and the trajectory more or less tells its own story — and the current Amazon stock forecast suggests the run still has room.