Analysts at Guggenheim have initiated coverage of Amazon (AMZN) stock, setting a $300 price target for the e-commerce giant. The firm says that “holiday brought the cheer” for Amazon, giving a solid boost to sales. Additionally, Guggenheim notes that tariffs have been manageable so far, and “most importantly and likely going unnoticed,” is the fact that the majority of the firm’s coverage actually operates at, or close to, their gross margin peaks.

Analysts who are conducting Amazon stock analysis emphasize that long-term growth hinges on AWS maintaining its leadership position against Microsoft Azure and Google Cloud. At the same time, expanding profit margins through warehouse automation and other efficiency gains is crucial. AWS brought in $33 billion in the third quarter, and the company accelerated growth substantially during this period as well.

In addition, Amazon has been making big moves in the e-commerce and delivery sector that have brought bullish investor sentiment. Amazon is making significant strides in the grocery delivery sector, expanding its service to over 2,300 US cities. The company also announced a $35 billion investment in India to enhance its cloud and logistics capabilities, positioning itself strongly against competitors like Flipkart.

Also Read: Amazon and Microsoft to Invest $53 Billion in India for AI Development

Furthermore, accelerating cloud growth and robust retail trends are key drivers for future success. AWS is a huge player in the AI game right now, and analysts suggest the “AI Bubble” will keep growing in 2026. The cloud division’s profitability continues to be impressive even as competition intensifies.

Outside of Guggenheim, numerous top analysts and firms are also bullish on Amazon (AMZN). Analysts maintain positive ratings on Amazon with significant potential upside from the current price of $227.92. Price targets range from $244 to $340, indicating potential growth. Wedbush, with a high direction accuracy (77.7%), leads with a $340 target. B of A Securities and Rosenblatt have similar targets around $303-$305.