Shares in e-commerce giant Amazon (AMZN) rose on Wednesday in response to several moves, especially a mass US stock rebound. Following a ceasefire between the US and Iran announced Tuesday night, the US stock market is climbing, with Mag-7 stocks like AMZN also higher. Amazon has also shared some updates that were received well by Wall Street analysts, sending the stock up.

Most of Wall Street remains highly bullish on Amazon’s scale and its ability to drive additional revenue from its existing platforms. As of April 3, 2026, 92% of covering analysts maintain a constructive stance on Amazon.com, Inc. (NASDAQ:AMZN). The consensus price target of $285.00 implies over 35% upside. Earlier this week, JPMorgan analyst Analyst Anmuth raised his AMZN price target to $280 from $265 and kept his buy rating, calling the stock the “best idea.”

In addition to JPMorgan, BofA Securities also reaffirmed its $275 price target and “Buy” rating on Amazon last month. The firm believes that Amazon will seal strong revenue from the hiked Amazon Prime Video price. Amazon said that on April 10, it will not only rename the ad-free service in the United States as Prime Video Ultra but also increase the monthly cost from $2.99 to $4.99, while offering a $45.99 yearly plan. The firm also stated that the development might encourage growth in subscriptions for Amazon.com, Inc. (NASDAQ:AMZN) while reducing the likelihood of a larger Prime fee increase in 2026.

Furthermore, A $138 billion, eight-year AWS partnership with OpenAI puts Amazon (AMZN) stock in a strong position for growth. Uber is also expanding its real-time infrastructure on AWS to speed up service for millions of daily riders and deliveries. The latest partnerships and continued advancement in AI investments/infrastructure put AMZ investors in the drivers seat.