Amazon (AMZN) stock opened Wednesday’s trading bell in the $205 price range and is up nearly 6.5% in six sessions. In the last 30 alone, AMZN has shed close to 4% of its value and has remained relatively sideways this month. Investing experts note that now is a solid time to buy in on the stock, suggesting big gains are ahead. Could the stock gain as much as 15% over the next year, or even higher?

The company has been thriving for much of the last decade. In that span, it has returned nearly 964% to investors. Standing on a foundation of e-commerce dominance, it has brilliantly diversified over the last several years. Now, it looks to be one of the surest bets in the entire tech industry.

What Can Propel Amazon Stock By Over 15% This Year?

At press time, Amazon is trading around the $200 mark. The tech and wholesale giant is in the race to develop the artificial intelligence (AI) sector and capture the market. Meta, Google’s Alphabet, Microsoft, and Nvidia, among others, are also working towards developing their AI. The fierce competition has ignited intense battles in the charts, and has Amazon competing for a top spot among the magnificent-7. However, some analysts point to AMZN stock as a contender for a huge climb in the coming year.

Right now, many market forecasts are suggesting that a significant shift could happen after May 2026, which is something to keep in mind if you’re thinking about investing in AMZN anytime soon. However, that climb will likely start this year once the markets begin to rebound from their slumpish start to the year. Shares have fallen more than 6% over the last 30 days, according to CNN data. However, analysts are still leaning bullish. Of 75 surveyed analysts, 95% hold a buy rating on the stock. Moreover, its median price target sits at $270, with a high-end projection sitting at the $306 mark. That would represent a potential increase of both 34% and 52%, respectively.

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With a strong balance sheet, continuous reinvestment, and a culture of innovation, Amazon is well-positioned for long-term value creation. Assuming an EPS CAGR of 20% over the next five years and an earnings yield of 3.5%, shares could deliver an annualized return of 14.91%. Given Amazon’s track record of execution and growth, these projections remain reasonable and could even be lowballing. As a top Magnificent-7 stock, Amazon (AMZN) has endless potential, especially if the AI realm continues to bring in profit for the company.