Amazon (AMZN) shares have skyrocketed almost 172,000% since the initial public offering in May 1997. In the last 10 years alone, the stock has been up over 1200%. Even with 2025 net sales totaling $716.9 billion, Amazon’s growth is not close to being finished either. Looking at the next 10 years, Wall Street is bullish that AMZN will continue to grow in value, sending shares higher.

Amazon’s growth is set to continue thanks to its position in the e-commerce and digital ad industries. While competition in the former is growing, Amazon serves over hundreds of millions of customers each year, far more than rivals like Walmart (WMT). Additionally, Amazon’s ad sales surged 22% in the third quarter of 2025, and that trend continues to grow YoY.

Furthermore, Amazon (AMZN) continues to surge in cloud computing, a market where Amazon Web Services (AWS) holds a strong position. Andy Jassy, the company’s CEO, estimates 85% of IT spending has yet to move to the cloud. And there’s the heightened interest from AWS customers to work with artificial intelligence (AI) tools. “Customers want to be running their core and AI workloads in AWS given its stronger functionality, security, and operational performance,” he said on the Q3 2025 earnings call.

Forecasting Amazon’s growth for the next 10 years, analysts aren’t shy to project another 200% growth for AMZN, making it one of the most valuable companies in the world. Per numerous analysts, In 2030, Amazon (AMZN) is anticipated to change hands in a trading channel between $ 178.92 and $ 366.79, leading to an average annualized price of $ 271.79. This could result in a potential return on investment of 75.06% compared to the current rates. 5 years after that, the stock could climb another 100%-125% to $450.